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What you need we have: Customer engagement - loyalty - collaboration - sustainability - ROI
Get out of your silo!
Eagle II Motorsports Marketing offers motorsports as an entry to new channels of communication with consumers through a crossbreed of marketing, advertising and race-related entertainment. We offer more for less. We are differentiation at its core, while engaging the consumer with an attention-getting and stimulating campaign that inspires the potential customer to act - a brand loyalty 2nd to none.
Racing - The early days of racing provided many wins with both national...
Solutions - The fact that we look at a half glass of water as half full and...
October 2010 - Sears Holding Corporation
"NHRA fans have a 'do-it-yourself' attitude, so this partnership is a great fit strategically," said Guenther Trieb, president of Brands at Sears Holdings Corporation. "NHRA fans are more likely to have visited an auto parts store in the past year than fans of any other major sport. In addition, beyond their passion for NHRA, they are outdoor enthusiasts. Four of the outdoor activities preferred by NHRA fans - hunting, power boating, fishing and camping - require a battery," Trieb added.
Dr. Pepper -
"We wanted to find out what
were the brands that were successful in '83 and '84, coming out of the
recession?" said Trebilcock. "What did they do differently than others
during the middle of the recession? Uniformly, the thing that came back
is they didn't retrench. They reinvested."
Entrepreneur.com, Kim T. Gordon - "During a recession, a knee-jerk reaction to cut your budget or back away from marketing activities could lead to significant losses for your business.' 'It is essential to adapt and retool to find the smartest routes to increasing market share and ROI."
Marketing & Advertising Wisdom's
... that we live by
"Business today consists in persuading crowds." - Gerald Stanley Lee "Only those who dare to fail greatly can ever achieve greatly."
- Robert Kennedy "If communication is to change behavior, it must be grounded in the desires and interests of the receivers."
-Aristotle If the circus is coming to
town and you paint a sign saying "Circus Coming to the Fairgrounds
Saturday," that's advertising. If you put the sign on the back of an
elephant and walk it into town, that's promotion. If the elephant walks through
the mayor's flower bed, that's publicity. And if you get the mayor to laugh
about it, that's public relations. If the town's citizens go to the circus, you
show them the many entertainment booths, answer their questions and ultimately,
they spend a lot at the circus, that's sales.
Life is the art of drawing without an eraser.
"The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull ... our business needs massive transfusions of talent. I believe, is most likely found among nonconformists, dissenters and rebels."
- David Ogilvy
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief ".
"Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything."
- George Lois
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun ..."
At no time in history has it been possible to market to so many by starting with so little. > See how > →
A new way to view sponsorship - Disruptive Engagement